Construction Industry SEO Success – Keyword Rankings Over Time

How We Ranked Competitive Construction Keywords Using an Affordable SEO Service

March 12, 20253 min read

Ranking in the construction industry is extremely competitive. With countless businesses vying for top spots, many struggle to break past Page 3—or even show up in search results at all.

That’s where an affordable SEO service like First Page Focus comes in.

We took on this construction SEO project and faced a massive challenge:

✅ Many keywords weren’t ranking at all (N/A).
✅ The industry had high competition and well-established websites.
✅ The client needed consistent improvements over time.

By using PBN backlinks and high-authority networks, we were able to:

🚀 Move multiple keywords from N/A to Page 1
🚀 Improve rankings for high-competition terms
🚀 Maintain steady progress that satisfied the client

Let’s dive into how we did it.


Challenges We Faced

🚩 N/A Keywords – No Initial Visibility

  • The client’s site wasn’t ranking at all for many of their target keywords.

  • We had to build authority from scratch.

🚩 Competitive Industry

  • Keywords like “Construction Singapore” and “Roofing Materials” had major competitors.

  • Outranking established companies required a strong backlinking strategy.

🚩 Maintaining Ranking Stability

  • Some keywords would rank higher, then drop back down.

  • We needed a long-term strategy to maintain gains.


The SEO Strategy: PBN Backlinks & High-Authority Networks

Step 1: Keyword Research & Strategy

After analyzing competition and search trends, we identified key terms to target:

✔️ Construction Singapore
✔️ Energy Management System
✔️ Roofing Materials
✔️ Construction Industry
✔️ Wood Decking
✔️ Building Materials Supplies
✔️ BCA Contractors
✔️ Build Construction
✔️ Floor Specialist
✔️ Contractors Singapore

🔹 Why These Keywords?

  • They had a mix of high and medium competition to ensure steady growth.

  • The client’s services matched these keywords perfectly for high conversion potential.


Step 2: Building a PBN Backlink Network

Our main SEO weapon was strategic backlinking using:

📌 Private Blog Networks (PBNs)

  • We created high-quality, niche-relevant PBN sites with strong domain authority.

  • Each blog linked naturally to the client’s website, boosting credibility.

📌 High-Authority Backlinks

  • We secured guest posts on industry blogs related to construction & materials.

  • We built niche edits on existing, aged content for an instant authority boost.

Why This Worked?
✔️ Fast Indexing: Google recognized our backlinks quickly.
✔️ Authority Growth: The site’s domain authority steadily increased.
✔️ Targeted Power: Links came from relevant sites, not random spammy pages.


Step 3: Monitoring and Adjusting for Stable Rankings

SEO isn’t just about getting rankings—it’s about keeping them.

To ensure our PBN backlinks didn’t trigger penalties, we:

🔹 Balanced PBNs with Natural Backlinks

  • Used high-DA forum mentions, Quora answers, and Medium articles to diversify links.

🔹 Monitored Keyword Movements Weekly

  • If a keyword dropped, we adjusted anchor texts and backlink placements to recover.

🔹 Kept Content Fresh

  • Regularly updated the website’s content to maintain relevance in Google’s eyes.


The Results: Ranking Progress Over Time

By September 30, 2024, our SEO strategy transformed the client’s rankings.

Affordable SEO Service

🚀 Key Wins:
5 keywords moved from N/A to Page 2 or better.
“Roofing Materials” reached Page 1.
“Build Construction” remained stable on Page 2.
“BCA Contractors” improved from N/A to Page 2.


Lessons from This SEO Campaign

🔹 Affordable SEO Services Can Deliver Big Results

  • You don’t need expensive SEO agencies—the right backlink strategy works.

🔹 PBN Backlinks Are Powerful (When Used Correctly)

  • Proper PBN management avoids Google penalties and delivers stable rankings.

🔹 Consistency is Key

  • SEO isn’t a one-time fix—you need constant monitoring and updates.


Final Thoughts: Ready to Rank Higher?

This case study proves that an affordable SEO service can deliver Page 1 rankings using PBN backlinks and high-authority networks.

🚀 Want similar results? First Page Focus can help you rank higher—without breaking the bank!

💡 Click here to get started with expert SEO services today!

With over 10 years of experience in data and SEO Philippines, El is an expert in understanding anything related to data - search engine algorithms and driving business growth through data-driven SEO strategies in the Philippines. With that, he founded First Page Focus—an affordable SEO services in the Philippines dedicated to helping businesses rank higher and grow online.

EL Martinez

With over 10 years of experience in data and SEO Philippines, El is an expert in understanding anything related to data - search engine algorithms and driving business growth through data-driven SEO strategies in the Philippines. With that, he founded First Page Focus—an affordable SEO services in the Philippines dedicated to helping businesses rank higher and grow online.

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